Lil Nas X in a 2020 Super Bowl ad for LogitechPhoto: YouTube screenshot
Out hip hop sensation Lil Nas X just posted a very queer ad that will air during the Super Bowl this weekend.
Complete with rainbows, drag performers, and Nas the Tenth himself wearing nail polish, the ad for computer and software company Logitech even includes a sample of his yet-to-be released single, “Montero (Call Me By Your Name),” a reference to the 2017 Armie Hammer and Timothée Chalamet gay drama.
“We defy expectations, perceptions, and misconceptions,” Nas narrates in the ad. “We defy what logic says we should look like, sound like, be like.”
“I got my start posting my songs and videos on social media; it opened up the world to me,” Nas said in a statement. “Logitech and I both want to support creators who are not afraid to be themselves, who need to speak their mind and share their passion.”
Last year, Nas appeared in an ad for Cool Ranch Doritos during the Super Bowl as well.
The “Old Town Road” and “Holiday” musician has been teasing his next single, which is featured in the ad, for several months now.
“It’s like the most anticipated single of mine,” he said on a YouTube show. “I’m just so excited for this. This song is probably my favorite as of right now of songs I’ve ever worked on. It’s so expressive, it’s so vibrant, it’s so sexy. It’s going to be a moment.”