Twitch tried to be inclusive using the term “womxn.” Instead they alienated LGBTQ people.

Video game streaming platform Twitch tried to prove how inclusive they are of women for Women’s History Month. Instead, they had to issue an apology.

The Amazon-owned platform “originally wanted to use a word that acknowledges the shortcoming of gender-binary language,” and landed on “womxn” instead of saying “women.” But after backlash, the company acknowledged that “we will be using the spelling ‘women’ moving forward” because LGBTQ people called the neologism “othering.”

Related: SNL’s demon-possessed Marjorie Taylor Greene breaks down how “traditional” gender roles work

Twitch initially tweeted on March 1, “Join us in celebrating and supporting all the Womxn creating their own worlds, building their communities, and leading the way on Twitch.”

The spelling and origin of womxn “stems from a longstanding objection to the word woman as it comes from man,” Dr. Clara Bradbury-Rance told the BBC. It’s similar to the term Latinx, which is used as opposed to the gender-associated terms Latino or Latina, and is sometimes used as a more gender-neutral version of the word “woman” to included non-binary femme people.

The use of Latinx has its own similar criticisms that say it has the opposite effect it is intended to have.

However, in online culture, “womxn” is often used by transgender exclusionary radical feminists (TERFs) who wish to keep trans women and cis women separate, even in descriptors and introductory language.

“Trans and NB women are WOMEN, not womxn,” one person pointed out. “With womxn you’re just separating them more, you’re not being inclusive, you’re excluding them from women.”

BBC correspondent Ben Hunte noted that “whilst Twitch was attempting to be more inclusive with this initiative, the language alienated LGBT people and caused a wave of criticism.”

Hunte also noted that the BBC found employees of Twitch who reported that “everyone” had an inkling that using the term was a bad idea, but it was approved anyway.

The U.K.-based Trans Media Watch has previously explained they won’t use “womxn” because “we would generally just write ‘women’ in the usual way because we feel it’s important for people to recognize that trans women are women,” then chair Jennie Kermode said.

“We want to assure you that we have, and will continue to, work with the LGBTQIA+ community. We’re still learning,” Twitch said on Twitter.

But others have been critical of the team behind Twitch before and weren’t so confident.

“THOUSANDS of your community members asked for a trans tag, detailing why it’s important. Listen to them,” Jeff Brutlag  said in a reply to the apology.

“How many times are you going to ‘do better,’” asked Twitch partner @iambrandon.